Digital media has evolved through the horizon of every industry making the experience and excitement of sports to go through a rapid transformation. With the plethora of digital media via HDTVs, mobile devices, and social media, sports is no longer limited to the stadiums and grounds. Consumers or fans are connected to their favorite sports through unprecedented access and technology has built a bridge connecting the entire globe through digital advertising. Online digital revenue has also multiplied over the years and sports has attributed immensely to the strong competition which earlier the different channels used to have for the mediums like television and now they are competing each other for the best ways to advertise online so that their channels are digitally viewed by most fans and followers.

These days cheering for your favorite teams are no longer limited to the stadium, they are spread across through various channels of digital media and every fan wants to be connected with the game anywhere anytime. Thus, with the use of various web marketing tools and online advertising, advertisers are reaching out to their consumers through every possible mean they can. For example, twitter has played a huge role in providing the live telecast through digital media where .

 

 

In the current world of shrinking land spaces and fading borders, I felt more alive and closer to the world during this weekend when we, the MSU ISA (International Students Association) planned to gather some of the most enthusiastic leaders from around the globe, and little did we know that we would discover a small global family in a leadership retreat.

Being a leader, no doubt teaches us so many things and an exceptional ability to face every situation and deal with it when you might be going through a personal crisis. You learn to stand up and spread some smiles. I could have never imagined a better place to meet people from China to Saudi Arabia, from Japan to Afrcia, from United States to Pakistan, from Vietnam to Korea. I would have never experienced and enjoyed dancing on a global scale and yes..thats how I felt when everyone joined us to do ‘The Gangnam Style’ on a early Sunday morning.

On a personal level, I feel empowered to discuss about our strengths and weaknesses, laugh on the stereotypes about the very people we were sitting with and I never thought that I would share a common feeling with so many people from around the world – the feeling of being united and blooming with confidence. As, I unfold these memories, I was sad with the goodbyes of a weekend and somewhere I sense the need to meet the all again and take this journey of life further.

Social Media has been changing the modern day industry and having said that it is very essential to understand how it is being perceived by many businesses and industries. Banking is one such interesting sector.

Banking is one of the oldest and financially most essential industries and we hardly come across communication in banks using social media like many other industries like retail and fashion. It seems like social media is way far from being the mainstream for this industry and many case studies are based on these concerns. With the growth of social media and expansion of web ad internet in our lives, it becomes essential to try to bring all the industries to the same page of communication. While I try to dig into it further, I feel that there is no lack of demand in this industry. We all need a bank and social media has been our best modes of communication, then why are banks hesitating to open up to that level? There are some ways suggested by Karim Kanji regarding how banks can be active on social media.

Money and our bank details will always remain as the sensitive areas with the increasing number of hacking, email scams, viruses etc from the internet. However the future is moving very rapidly towards social media and so is the banking industry. They have also started communicating to their customers and providing them more online experience and they do realize that progressing forward will require to understand the propensity of information and data and how they could be structured in a more efficient and safe manner. There are many banks who have started practicing various techniques to increase their customer base and commit to online banking in the age of facebook and social media. Following is the review of a program called Bank Connect where they discussed about how social media and banking and impacting one another:

 

I sit and ponder how I began writing at the first place and all I can think of is writing aimlessly at the back pages of my class notebooks and scribbling on random sheets of paper. I grew up in the era where the world moved from a traditional to the online arena. Soon after I began expressing my thoughts and opinions, and felt that I had a responsibility to give feedback at various articles wherever necessary.

Though I had a constant exposure to advertising always in my life, it was a little after high school when I was more attracted towards the different methods, mediums, channels of advertising and decided to pursue that as a career. But somewhere I always felt the need to fill the gap of my interest in writing and using advertising for the same. It all began with making jingles and writing funny articles and poems and sharing it with my friends and colleagues, which was soon converted into a gradual addiction when the fist thing I did after I entered the cubicle in my office was writing my jingle for the day and words which I might have read in any book or article to support it. Soon after I created my personal blog and wrote my opinion on current affairs, or any prevailing issue which I read about, but studying advertising made me realize that blogging had a superior role in advertising and I have many unexplored paths.

I am still learning the importance of using blogs as an efficient tool for advertising. I have been exploring various ways to voice my opinion and thoughts and get educated on how I could drive more content towards my blogging site, monitor it in a more efficient ways, share my experiences and tell a story which people could relate to and most importantly sharing fresh and interesting perspectives about many major issues. Though blogging has not been a regular practice for me, I would definitely like to bring into practice and make the best use of it.

Additional Reading:

Micro-blogging as online word of mouth branding

 

Welcome to The NMDL Blog Network. I am a student of the New Media Drivers License at Michigan State University. I will be blogging here soon, please check back.